Narratives

Choose a different ending- Anti-Knife Campaign

To view the whole narrative, search 'choose a different ending' in youtube

'Choose a different ending' is an anti kniving campaign designed to educate the younger generation of the possible implications of carrying knives. It is a series of youtube videos with hyperlinks imbedded. The veiwer has an opportunity to initially choose whether to take the knife or not to. When the link is clicked it redirects the audience to another youtube video with the actor playing out the action. When the user chooses to take the knife, the end result is always imprisonment, and the user is then told to 'choose a different ending'. If the user chooses not to take the knife, the end result is positive and the actor ends up being a successful person

Below is a diagram of the narrative structure of this campaign with the desicions and the outcomes of the desicions.

Stories are an ancient practise which come in many different forms such as novels, theatrical performances, moving image, comic etc. They all aim to enlighten the reader/veiwer.
One basic structure created by Nigel Watts is the 8-point structure.

1.Stasis
2.Trigger
3.The quest
4.Surprise

5.Critical choice
6.Climax
7.Reversal
8.Resolution

Interactive Narratives